Dr. Dani Babb founded the business as an instructional design partner that helps colleges and universities create engaging, accessible, and high-quality online learning experiences. Our work blends creativity with purpose, ensuring every course we build truly resonates with the learners it serves.
Our U.S.-based team includes experienced instructional designers, project managers, and subject matter experts who understand the real challenges of higher education. With a network of more than 1,000 trusted faculty and SMEs, we help institutions scale quickly, enhance course content, and bring ideas to life.
We also support existing instructional design teams when workloads are heavy — assisting with course builds, content loading, LMS templates, and course refreshes to keep projects moving smoothly. Whether it’s designing a new degree program, converting a textbook course to OER, or building micro-credentials that meet workforce needs, we bring flexibility, collaboration, and expertise to every partnership.
Our mission is simple: to create meaningful learning that connects people — inspiring curiosity, confidence, and lasting success - without breaking the bank.